Spring Art Sale 2019
client: school of the art institute of chicago
2019 spring art sale is held in McClean ballroom at School of the Art Institute of Chicago. After a competitive pitch from 15 designers, two designers were selected for the Fall 2018 and Spring 2019 art sale.
I am commissioned to design an event identity for publicity including announcement posters, postcards, directional signs, event brochures, email-banners, digital screen displays, during the event.
initial proposal:1 week
iteration and sketch: 2 week
deliverables: 1 week
Art Sale is about fun. Combining the element of Vangoh and VR goggles, I tried to show what he sees in his mind. The subtle gradient introduces a touch of joy and spring. My intention is for people passing by the entrance of McClean Ballroom to smile and invite them to come in.