Open Studio Night 2019
client: school of the art institute of chicago
2019 fall graduate open studio night is a public event for the MFA students in SAIC to open their studio, inviting people in, to reveal the secrets of the artistic creation process.
This is an event held by the School of the Art Institute of Chicago, graduate division department. I am commissioned to design an event identity for publicity including announcement posters, postcards, directory maps, event brochures, email-banners, digital screen displays, and a short animation during the event.
initial proposal:1 week
iteration and sketch: 1 week
deliverables: 1 week
animation: 1 week
poster series of 5, posted in different locations around campus
Started with ideas inspired by cutting matt, 3-dimensional visual exploration, and color explorations, I have pitched three ideas to the client. After discussing the potentials and the drawbacks of each pitch, we decided on the second one, to create a frontier, sleek, and digital look for this event.
Working off the grid idea, I have translated the grids from the cutting matt into the second concept, and created an abstract space with the distorted mesh. The concept behind is opening up space, and entering into a new, and abstract one.