Hybridized Practice

client: school of the art institute of chicago, visual communication department

project overview

I was commissioned to design a publication for publicizing the graduate program for SAIC, the visual communication department. After three rounds of review with 14 different pitches, this design was selected for the year 2020's departmental publication.

project duration

initial proposal: 2 week

iteration and sketch: 3 week

deliverables: 1 week

publication

project statement

The challenge was to develop a unified system for the entire publication but also distinguish each section. Using colors and gradients to separate each section, and working with a combination of serif and sans serif typefaces, the book captures the idea of hybridization through typography.