Writers Expo 2018 

originally writers' digest conference 

project overview 

Writers' Digest Conference is held every year in Chicago. It is a national event for writers, famous, and to be famous ones to meet, chat, collaborate, and learn. It is a 3-day event with plenty of programmings and the challenge is to have a unified identity for the entire event. 

project duration

initial proposal:1 week

iteration and sketch: 2 week 

deliverables: 1 week

identity system

email banner

outdoor installation

application

project statement 

Using multiple typefaces to represent the variety of genres of writing, I created a pattern as the main identity of the event. Green and purple works well together as the main color theme and use the golden yellow here and there as a highlighting color. The overall identity is serious and energetic.